Hate to break it to you lads* but a new psychological study has revealed that logo tees — or any other boldly branded garms — are probably the reason you’re still single. So, if you were planning on banging on a box logo or wearing head-to-toe Off-White™ for your next Tinder date, you might want to think again.
The study was published in the Personality and Social Psychology Bulletin last month and it was concerned with finding a correlation between overt displays of wealth (such as expensive clothing) and sexual attraction. Hundreds of University of Michigan students were shown two Ralph Lauren shirts — one had a massive logo, the other was smaller. Participants then answered questions about the kind of person they felt would wear such a shirt and rank their answers on a scale of 0-100.
The findings? Men who wear the larger logo top are apparently “cads” (players, basically) and those with smaller logos are more likely to be snatched for long-term situations. Or, as the report states verbatim: “Men owning shirts with larger luxury brand logos were rated higher on mating effort, lower on parental investment, higher on interest in brief sexual affairs, lower on interest in long-term committed romantic relationships, higher in attractiveness to women for brief sexual affairs, lower in attractiveness to women for long-term committed relationships, and higher in developmental environment unpredictability compared with men owning shirts displaying a smaller logo.”
*It’s not clear but we assume this study largely focuses on cis heterosexual men.