Is there anything Cardi B can’t do? From record-shattering music and designing hyped footwear and apparel collabs, to infectious acting appearances, Cardi is leaving no industry stone unturned. So it comes as no surprise that the rapper is taking a book out of the celebrity billionaires club and venturing into the beauty industry with her own line.
TMZ reported this week that Cardi’s company Washpoppin Inc. has officially filed legal documents to trademark “Bardi Beauty.” Per a summary of the trademark application, the Bardi Beauty filing initially occurred on April 16. The potential goods and services listed under the Bardi Beauty name are cosmetics, fragrances for personal use, hair care preparations, non-medicated skin care preparations, nail polish, and nail enamel.
The filing leaves a wide margin for Bardi to enter the beauty game. Whether it’s a traditional makeup line, selling Cardi’s signature claws, gushy skincare, or a hair- (or wig) care line.
Cardi has been making CEO moves behind the scenes for a while now. In September 2020, it was reported that Cardi B had filed legal documents aiming to get her ubiquitous “WAP” phrase secured for potential liquor, beer, soft drinks, clothing, purses, and other products – which in light of the current filing could include cosmetics. So… WAP gloss could be a thing?
This entertainment-to-beauty-industry formula has been working wonders for a while now, with the likes of Rihanna, Lady Gaga, Kylie Jenner, and Kim Kardashian making big bank in the process. With Cardi’s global cult-like following and cultural currency, it wouldn’t surprise us if Bardi Beauty turned the rapper into the next makeup mogul. We will definitely be keeping a close eye on the TL for further updates.