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This Season We’ll Mostly Be Wearing ASICS & Here’s Why

This Season We’ll Mostly Be Wearing ASICS & Here’s Why

1949 was the inception of the company started by Kihachiro Onitsuka, the company we now know by the name of ASICS. Over its seven decades of life, the company may have had different names, but the spirit of “a healthy mind in a healthy body” and empowerment through movement remains to this day.

In recent years, ASICS has hit its stride in a big way. In the current climate that rewards those who are unafraid of blending technical aspects with contemporary style, the Japanese sportswear giant has hit new heights. As we move into spring and summer, sneakerheads will have a lot on their minds, namely, which shoes deserve a place in the new-season rotation. ASICS has put forward an irrefutable argument this season.

From hiking-inspired styles to normcore stars, ASICS should be a go-to for spring and summer this year. To prove it, we’ve rounded up 10 silhouettes that deserve a spot in your rotation whether you’re planning on hitting hiking trails or just exploring your city.

The GEL-Kayano 14 embodies the brand’s ability to straddle both performance and lifestyle design. A smooth grey upper sees suede overlays atop a mesh base while a slightly off-white sole unit offers a vintage foundation.

This iteration of the GEL-1090 silhouette relies on its elevated color palette to make its mark. Glacier Grey combines with blue hits for a pared-back yet unmissable finish.

The Novablast is one of the brand’s most successful recent silhouettes. With a few collaborations under its belt, it’s set for a strong summer thanks to its versatility in performance and lifestyle arenas.

A rugged trail runner turned city essential, the GEL-Kayano Trainer 21 boasts an eye-catching, chunky silhouette. Its neutral outfit means that it’s easy to style though.

This runner enters every room loudly and proudly. A Flytefoam sole unit brings a strong futuristic angle that matches the colorful engineered mesh upper and a statement pull tab to the tongue.

Now that the sun’s appearing more often, opting for some vivid colors is back on the cards. Hazard Green leads the way for this pair of GEL-Preleus which features anchoring black overlays.

A Lichen Rock-color upper duets effortlessly with a neutral sole unit to give the GEL-Nandi an understated finish, but at its core, this is a statement shoe. Rugged, layered detailing to both the upper and sole unit offer an eye-catching platform on which to build your new-season fits.

If the last GEL-Preleus was too bright for you, this majority-black number should fit the bill. Highlighted by a white sole unit and yellow trims, it’s a dream for styling.

One of the more hiking-oriented selections in today’s roundup, the GEL-Venture 7 looks to natural coloring for a fully outdoor finish. The soft brown uppers contest with hits of electric yellow and blue for attention.

Continuing the hiking theme, we’ve got our eye set on the GEL-Venture 180. A geometric sole unit offers a hard-wearing, comfortable ride while sleek black uppers ensure this pair is set for lifestyle use, too.

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