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When it comes to fast food and fashion crossovers, Telfar and White Castle’s history of collaboration might be the most organic. The fast food joint holds a special place in the label’s wild and wonderful story and Telfar continues to pay homage by restocking and tweaking its collaborative uniforms.
Telfar first kicked off its uniform partnership with the hamburger chain in 2017 and then again last year. Now, for White Castle’s 100th anniversary Telfar is bringing back the unisex capsule once again, but with one very special new edition: a monogrammed durag.
Telfar’s brand and approach to fashion has always been an unashamed love letter to Black culture and introducing a durag into such a meaningful collab is just an extension of that story. The durag proudly celebrates the label’s ties with America’s oldest fastfood chain with an all over “White Castle” print in blue.
Elsewhere, Telfar brings back what have now become staples of its White Castle edit. Namely, tees, hoodies, beanies, caps featuring the partnership’s signature cobranded logo – the restaurant’s vintage-style font with Telfar’s unmistakable logo in the letter “C.”
As Telfar’s shop reads “Real ones don’t need an explanation of why there is a Telfar x White Castle collab.” If you’re not a real one, we’ve got you: Telfar’s relationship with White Castle stretches back to Telfar Clemens’ childhood. He spent the majority of his life living one block away from a White Castle in Queens and can recall fond, late-night memories attached to various New York City locations. Things came full circle in 2014 when Telfar threw a fashion week party in its Times Square location. Since then, they have had numerous charitable tie-ups, including a project that saw the NYC upstart design uniforms for staff to wear in the eaterie’s some 400 nationwide locations.
The latest Telfar x White Castle collab and durag drops today at 9 am ET. Head over to Telfar to shop.