Technology

Facebook’s ad delivery system still has gender bias, new study finds

Facebook’s ad delivery system still has gender bias, new study finds
Photo: Michele Doying / The Verge

An audit by researchers at the University of Southern California found that Facebook’s ad delivery system discriminates against women, showing them different ads than it shows to men and excluding women from seeing some ads.

“Facebook’s ad delivery can result in skew of job ad delivery by gender beyond what can be legally justified by possible differences in qualifications,” the researchers wrote in their report, “thus strengthening the previously raised arguments that Facebook’s ad delivery algorithms may be in violation of anti-discrimination laws.”

The team of researchers bought ads on Facebook for delivery driver job listings that had similar qualification requirements but for different companies. The ads did not specify a specific…

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