Technology

EA says FIFA mode with loot boxes is the ‘cornerstone’ of the franchise in leaked documents

EA says FIFA mode with loot boxes is the ‘cornerstone’ of the franchise in leaked documents
A screenshot from FIFA 21. | Image: Electronic Arts

Electronic Arts wants to push FIFA players to the FIFA Ultimate Team (FUT) mode, which lets people spend real-world money and in-game currency to buy loot boxes with virtual athletes, according to documents obtained by CBC News. Loot boxes, which typically offer random collections of virtual goods with the tantalizing (and often very small) chance of winning something that could give you an advantage in a game, can bring in piles of money for studios but have come under criticism for being linked to gambling.

You can read two of the documents CBC News had access to right here, which appear to be taken from an internal EA presentation. In one, EA says that “FUT is the cornerstone and we are doing everything we can to drive players…

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